2013年9月4日星期三

Target consumer cluster assembly


In the above positioning, because it is unique and first, so the natural development to the industry leader, although not large scale enterprises. This is the operation of the market Difficult to be able to place it. This new category buyers need to do to join the boss "image", naturally there will be "olive branch." select high-end channels + full Direct mode, build channels of influence.From the current point of view, grain mill channel selection is very crisp and clear, that only hypermarkets, which is a relatively high-end channels. Currently in operation nationwide Eight  oil expeller  supermarkets. And mode of operation of all Direct! Lian also handle their own logistics (TPL).
 select the store sales area, fresh areas unique vision.
Grain mill is not placed in the general area of the snack food, but also in fresh areas set up counters, freshly ground sales. It is also very characteristic. First, the fresh area than Hugh Popular snack foods area will certainly be prosperous, and in the fresh area, her target  oil refinery  cluster assembly more (buy fresh, most of them can cook, people can eat at home Than eat traditional snack foods such as cookies, Department of films of people, concept of health maybe some of it will be strong).

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