2013年7月18日星期四

Grain mill "power"

1, the market is uniquely positioned to attract businesses eye.
Grain mill located in the "health" to "casual + Health" segment of the market is unique. Because snack foods like crackers,Pellet mill chips is difficult to think of the health

, The same, melatonin is also difficult to make people think of "leisure." And grain mill is widely applicable to the crowd, did not like the "paste" that the market share of

Too thin, such markets have the space. Such a market space, positioning unique merchandise is always more attractive to businessmen's attention, buyers will be more likely to move

2, create a new class, among the industry leader position
  In the above positioning, because it is unique and first, so the natural development to the industry leader, although not large scale enterprises. This is the oil refinery of the market

Difficult to be able to place it. This new category buyers need to do to join the boss "image", naturally there will be "olive branch."
3, select high-end channels + full Direct mode, build channels of influence.
  From the current point of view, grain mill channel selection is very crisp and clear, that only hypermarkets, which is a relatively high-end channels. Currently in operation nationwide

Eight hundred supermarkets. And mode of operation of all Direct! Lian also handle their own logistics (TPL).
4, select the store sales area, fresh areas unique vision.
Grain mill is not placed in the general area of the snack food, but also in fresh areas set up counters, freshly ground sales. It is also very characteristic. First, the fresh area than Hugh

Popular snack foods area will certainly be prosperous, and in the fresh area, her target consumer cluster assembly more (buy fresh, most of them can cook, people can eat at home

Than eat traditional snack foods such as cookies, Department of films of people, concept of health

maybe some of it will be strong).

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